How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

Now, you can track your ranking in AI Overviews for your target keywords and work to improve your results over time. It represents a significant change in search as AI search engines start to impact how users find information. So, search volume tells me SEO Anomaly that the keyword “how to create content” is searched for 500 times a month. However, it’s likely a subtopic and not a main one because its overall Traffic Potential is much higher at 1,200. A high bounce rate means visitors leave your site after viewing just one page, which can signal to search engines that your content isn’t relevant or engaging enough. It ensures your content aligns with SEO best practices and meets user intent.

What’s the easiest thing someone can do to boost their SEO?

You’ll be able to rank each season by selecting the button on each row under the column of the season. Once you’ve ranked all of the seasons, you can submit your form by clicking on the “Submit” button. Now that you’ve added your ranking question, it’s a good idea to preview your ranked choice poll in Google Forms to make sure everything is working as it should.

To boost your local positions, enrich your website with local keywords. These are the keywords that let Google see your relevance to a certain location. In this guide, I’ll walk you through the fundamentals of Google Maps SEO—why it matters, how it works, and what you can do to get ahead of the competition.

Step 5. Build Links to Your Store

You can do this easily with online tools such as Hubspot’s Website Grader or Moz’s On-Page Grader, for example. When done correctly, your research up to this point should help you create a page that thoroughly satisfies a user’s query through complete content. If we wanted to rank for this keyword, we would be wise to create content that delivered on these elements. We would learn even more from diving into the individual pages themselves. Google’s job is to give people web results that satisfy their questions, so if you don’t satisfy intent, you’ll likely not rank very well for very long.

You deserve to rank high and share your awesome content with others. There are lots of arguments considering the articles’ length. Based on Brian Dean’s analysis, longer content gets higher rankings. So, aim at a minimum of 1,800-word content to rank better on SERP.

Among these tools is the Organic Research Report, which can tell you everything you need to know about your Google keyword rankings. The first tool you can use to check your keyword rankings is the Google Search Console. The platform is free and serves as a centralized hub for managing and monitoring your website’s SEO performance.

See all keyword rankings for any website or web page

This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. Google Play features and tools relevant to ASO are especially helpful in addressing those ranking factors related to app quality and performance. Market intelligence includes information related to app category trends, performance benchmarks, app rankings, keyword data, and visual patterns. Acquiring them helps create a framework for all app store optimization activities. Having a reference on a category level is crucial, as each has its unique competitive landscape, a pool of most commonly used search terms, and fluctuating design trends. Keyword intelligence includes finding relevant keywords with meaningful data on their traffic potential and ranking difficulty.

Gaining high-quality links is challenging, but you can take plenty of effective approaches. Backlinks from high-quality and authoritative sites are more valuable than small, unpopular ones. Backlinks essentially serve as a mark of approval from one website to another. When a website links to your website, it signals to Google that the other site thinks highly of your content and is thus willing to link to it. Once you have identified keyword opportunities for featured snippets, you’ll have to optimize your content and on-page SEO to improve your chances of earning the placement.

First and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. The latter is used to gain access to and optimize the former. To create an account, head to Google.com/business and sign in with the regular Google/Gmail account you use for your business (as opposed to your personal Gmail, if you have one). Use different anchor texts, mostly descriptive text that gives readers and search engines an idea of what they’ll find when they click the link. Avoid the temptation to add links solely for the sake of quantity; each link should genuinely enhance users’ and Google’s navigation experience. This way, bots can effortlessly access and index the content, which results in improved indexing and a higher probability of website ranking.

• The Google Play feature graphic serves as a still frame for a preview video should an app decide to use it.
• You can find out what those keywords are using a keyword research tool like Semrush and infuse them into your web pages and blog posts.
• Each survey is an opportunity to learn and improve your feedback mechanisms.

If you’re new to Sheets, don’t worry—it’s user-friendly, and with a few clicks, you’ll get the hang of it. However, despite the fact that long-form content tends to be best for link building, we found no direct relationship between word count and rankings. Since the early days of search engines, the title tag has been considered the most important on-page SEO element. This page has many of the traditional metrics that typically correlate with high Google rankings.