On-Page SEO The Complete Guide FREE Checklist Included

You should even optimize your pages around semantic keywords and primary keywords, this ensures search engines do not assume the context of the page. Keyword stuffing can be detrimental to your website and web page’s SEO. Your page URLs should be simple to digest for both readers and search engines. They are also important when keeping your site hierarchy consistent as you create subpages, blog posts, and other types of internal pages. Meta descriptions are the short page descriptions that appear under the title in search results. Although it’s not an official ranking factor for search engines, it can influence whether or not your page is clicked on — therefore, it’s just as important when doing on-page SEO.

If your focus keyword is “SEO Strategy For SAAS Companies”, it would be insane to load all those keywords multiple times in a page. It looks entirely unnatural and spam to google eyes and eventually a bad user experience. Alt text is helpful for the search engines to understand what an image is about.Even more, alt text acts as a primary purpose to describe the visitor who is blind. Adding alternative text for images is the first principle of web accessibility.

Unlike graphs and screenshots, blog post banners serve no practical purpose. It was (and still is) the most complete guide to link building out there. Data is just one type of “Hook” that you can use to build links to your content. And I knew that publishing another list of 20 tools wouldn’t work.

• The title and description are shown in Google search results below each website link, so your site visitors may also read them to determine if your site offers what they want.
• Google recommends focusing on “people-first content,” which means creating valuable content that aligns with user intent is more important than ever.
• Learn more about the benefits of small business membership in the U.S.
• A while ago I noticed more and more bloggers writing about voice search.
• At Stellar SEO, we have perfected the law firm SEO strategy and can confidently help you boost your rankings.

SEO Design Services

This, of course, translates to more relevant traffic to that page, and the more pages optimized on your website, the stronger your SEO muscles become. These links help search engines understand your site structure and which pages and topics are most important. This information is often displayed in the footer or header of a local business website, as well as on any “contact us” pages. You’ll also want to mark up this information using local business schema. Schema SEO Anomaly and structured data are discussed more at length in the “Other optimizations” section of this chapter.

How to Improve On-Page SEO

This includes its standout features, alongside any key details like pricing, materials, sizes, and colour options. Getting high-quality backlinks is vital to your off-page SEO efforts. But writing guest posts and collaborating with local bloggers or influencers aren’t the only ways to build trust with customers and enhance your reputation.

Google is Getting Smarter. Is Your Content Keeping Up?

Both of these factors are important for your SEO campaign, which is why most SEO service packages include both on-page and off-page SEO. You can use various types of visual elements to engage your audience. These are all great for catching your audience’s interest and giving them relief from all the text on your page. Keywords that are placed closer to the beginning of the title hold more weight. It’s the first thing Google reads, so it will immediately know the context of your page.